Most of the webmasters don't take care of their old blog posts especially when they are publishing a lot of content consistently. The more promptly you publish, the less time you will get to revive your old content. And this is a fact that no content is evergreen, sooner or later every post hat you publish will get expired. Specially when you are working on a niche like technology, SEO , blogging , or news your content will expire for sure.
But According to me old posts or content is valuable like a gold nugget buried in ground, and it is a lot more easier to revive old content then writing a whole new post. Would you dare to leave a gold nugget buried in ground?, and the answer is "No". Then why we should leave our valuable content abandoned while you can earn good money.
|Revive old Blog Posts | Source :anticareer.com|
It is possible to revive content that is still in demand online and it is even much easier then creating new content. As you know Google ranks old content higher then new one, it is much easier to get a revived post rank higher.
Tips to Revive Old Blog Posts And Valuable Content
I know you will say that you already did it when you published that old article, but it is really important to do it again. Your content is your gold mine and you should take care of it.
Good keywords are not evergreen, as trends changes search volume for each and every keyword changes. If people aren't interested in your keyword, then they won't visit your site even if it is ranked high in search results.
Add New Valuable Content to it
Add some content that is related to currents trends of the topic of your post, For Example: if your post is about "How to Make Your Blog Penguine Friendly", then you must add latest ways to do so as Google keeps updating its algorithm after every few months.
You can add a viral video about related to your blog post or some image that is closely related to your blog post.
Bring It in the Lime Light
When you are done with updating your blog post according to the current trends make sure to get it noticed by your blog's readers. List it in featured posts of your blog so that it can get enough exposure to revive. Note:- You must never change the permalink of your blog while reviving it.
Promote It on Social Networks
This is really crucial step, you must promote your revived post on all social networks like Twitter, Google plus, Facebook and Pinterest, because social signs plays a vital role in ranking of any web page. If you want to attract same amount of traffic with your post as it earlier did it is a must do step.
Tell Your Subscribers
Send an E-mail to your subscribers to make sure that they notice the changes you made in your revived posts. Tell them about a few points that you have added in your post to create some curiosity among your loyal readers.
The last step to perform is to create some good quality backlinks to your revived post so that search engine recognize the change promptly.
To do so you can do guest posting about your post. It will not only let you get immediate attraction of bots, but it will also help you with SEO and also to gain some quick targeted traffic. Another way to get some quick and valuable backlinks is to submit it to some Web 2.0 social bookmarking sites like Digg, slashdot.
Give a Link to Your Revived Post in New Posts
Internal linking is one of the most important part of On-page SEO. It will help you to pas some instant link juice to the revived post. Make sure you must use anchor text with keywords that you got while doing Keyword research.